Types Of Needs
Marketing Management Orientations
Managing Customer Expectations
Expectations$4.99 Corner Store.
I purchased a iPhone 5 charger at the store. I expected it to work at least for a week. $180.00 Jordan Sneakers
I purchased a pair of Jordan's. I expected to get my sneakers with no problems and retail price. $8.50 Chipotle
The first time i tried Chipotle I had high expectations and hoped i would like it more than i like Mc.Donalds. |
DisappointsThe product was cheap and only lasted about 2 hours so I went and got my money back.
I would've been disappointed if I woke up early and did not get any sneaker because i woke up late.
I would've been disappointed if it was small portions for the price.
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Meets ExpectationsI would've met my expectation by lasting at least a week or two for the price it was.
The Jordan sneakers met my expectation. I got the sneaker but i paid a little more than expected.
Meeting my expectations would've been a good size and the taste is good and satisfying.
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Exceeds ExpectationsTo exceed my expectation it would have worked for about 3 or 4 months.
To exceed my expectation it would have paid regular price and the stores would have my size.
Chipotle exceeded my expectations! It was a great size, very filling and beyond satisfying.
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Basic or Full Partnership Relationship
Purchasing a bag of Doritos is an example of a basic relationship. Its not a major interaction between the customer and company. Its a simple purchase and the basic relationship is usually for low cost products.
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Purchasing furniture is an example of a Full Partnership Relationship. There's a lot more things that go into buying furniture. It requires a lot of interaction between the customer and the company.
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